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The Story of YOU.U
YOU.U is an independent designer brand founded by Giuliana. She was strongly inspired by the minimalism dressing sense during the childhood. Her design "Giulia White Shirt" business casual wear got a big success in her home town. Her mother helped her found the studio and the brand YOU.U when she was
19 years old. From then on, Giuliana walked her road to minimalism design.
In 21 years, YOU.U specializes in applying cotton, linen and natural fiber fabric in clothing design for women who purse casual comfort and simple elegance style. With a consciousness behind every choice we make; we design with integrity, grow mindfully and forge partnerships that matter. We feature a range of collections to keep you covered through lounge days, work days, a night out, or your next workout.
You'll feel good about investing in clothing that makes you feel natural, comfortable and confident. Through clean lines, timeless designs, and modern shapes. YOU.U helps you consciously curate a wardrobe that embodies a relaxed femininity with a minimalism point of view.